Launching a peptide supplement into a crowded market
Overview
Onda is a peptide supplement in a category crowded with claims. We translated the science into creative people actually watch, tested angles before spending, and scaled only what the data rewarded.
The Approach
Results
Onda is a peptide supplement in a category crowded with claims. We translated the science into creative people actually watch, tested angles before spending, and scaled only what the data rewarded.
We tested creative in market before spending against it, letting audience response shape the direction. Every asset that shipped had already earned its place.
Organic proof came first. Creator seeding and owned pages built the audience before a single paid dollar moved.
Winning formats became templates. Each drop fed the next, so the account compounded instead of resetting.
Launch day opened to a warm audience already primed to convert. The waitlist filled ahead of schedule.
The first week outperformed forecasts, and the retention loop took over from there.