Creator Economy
Creators as modern distribution nodes
By RELAID Research
Creators are no longer just a top-of-funnel tactic. Each is a distribution node with an audience, a trust relationship, and a direct line to demand that paid alone cannot replicate.
Trust is the distribution
A creator's audience is pre-qualified and pre-trusting. That trust is the channel, and it moves products in ways an interruption ad never will.
A network beats a one-off
One post is a spike. A managed network of creators is a repeatable distribution layer brands can scale and learn from over time.
Brands treating creators as infrastructure, not a line item, are building distribution competitors cannot simply outspend.